Move from Content to Conversation

Move from Content to Conversation

So you’ve got your content calendar all set, and you’ve scheduled everything. But is that the end of your social media to-dos? If only it were that easy. It’s also important to keep up with your interactions (comments, replies, mentions) in real time.

Twitter Unveils Lead Generation Card for Businesses

Twitter Unveils Lead Generation Card for Businesses

Twitter recently introduced the newest addition to their suite of Twitter Cards, the Lead Generation Card (in beta). From Twitter’s Advertising Blog, “The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” These are its main components:

How Your Business Can Use Microblogging Effectively

Social media is centered on interaction, but instant communication is another major element. Users are drawn to the fast pace of social media channels, and none are faster or more efficient than microblogging. This tool can be used effectively to promote your business, conduct market research and establish your brand. Learn the easy steps to get this media channel working for you.

How Your Content Provides Value in a Social Media Strategy

You may have heard the expression “content is king.” As much as that idea is applicable in communication of all kinds, your social media strategy cannot be successful without content ruling the roost. This element is what your followers and potential clients will value above all else. And content is what your business needs to focus on. Why? Because in the end, the social media stratosphere is full of content […]