Tips on Social Media Management for Multi-Location Businesses
- December 30, 2011
- /Nigel Milne
- /Facebook Management, Facebook Marketing, Local Social Media, Social Network Marketing, Twitter Management, Twitter Marketing
- /No Comments
Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.
Save Time and Money
Rather than designate the social media tasks to staff at each location, why not opt for full service social media management? This will free up your talent at each branch, store or office to focus on their own workload. You can eliminate the need to train multiple staff members and save money on duplicate approaches.
Imagine that you delegate the tasks of blogging, updating the Facebook page and tweeting to one person at each location. They will then need to spend time discussing a plan, ensuring that the individual locations are all portraying a genuine profile. Management of these channels will also need to be consistent (updates, customer interactions, replies, etc.) otherwise all of the locations will suffer. Managing this inter-office approach can be very time consuming. And time is money.
Geo-targeted social media is still possible with social media management. In fact, an overall management approach allows geo-targeted campaigns to really sizzle, supporting the main brand while still drawing in local customers.
You want your customers to receive accurate information about the company, including a consistent brand as well as local and company-wide promotions. Social media management allows you to do so smoothly, with less opportunity for duplication, errors and omissions.
With proper management social media can unify all of your locations, as well as providing guaranteed results. Don’t waste your time and money on a scattered approach to social media. Build your multi-location business with strategic, deliberate plans to tap into the power of social media