Social Media – The Business Go-To
- January 2, 2015
- /Nigel Milne
- /Social Media Strategy, Social Network Marketing
- /No Comments
You know how the older generation complains about the younger generation always being on their phones? Teenagers, college students, and young professionals alike are always connected to Facebook, Twitter, Instagram and other social media sites everywhere they go. And it’s about time that your business tapped into this technological happening.
What’s the best way to do that you ask? By investing in social media for your business! There are several ways companies can benefit from starting a social media campaign, and we’re going to share with you the top five.
- Brand Awareness
With most popular companies you can glance at their logo and know who it is and what they stand for. The golden arches, McDonalds. A swoosh, Nike. As a company you should strive for this type of brand recognition. Social media is key for brand awareness. People are connecting to their favorite sites daily and with a memorable identity they will be even more connected. People will remember whom your company is through your brand and for years to come.
- Product Promotion
Do you have an awesome product that no one else seems to offer? How are you going to let the world know about it? Word of mouth is a very powerful thing and words through social media travel the fastest. Where else do you have millions of people con nected to each other in a fraction of seconds, through social media outlets? By creating meaningful conversation about your products, you’ll engage new potential customers from around the world.
- Website Traffic
People visit your website if they are interested in your product or service. If they visit your website, they will be more likely to visit your store and/or purchase from you online. You may ask how does your company create traffic to your website? Social Media. Attract your potential customer with a high-quality photo, or the promise of something they can’t live without, then link everything back to your website. Bingo! All you have to do now is watch the numbers climb.
Social Media is basically free advertising. It may take a little of your time, or maybe some cash if you pay someone to manage your social media sites but the cost is minimal for the benefit. Sites like Facebook and Twitter are a free resource to get your company’s name out in the world. So instead of spending your hard-earned cash on ads or promotions, create a Facebook account! It’s as simple as that.
- SEO Optimization
Wouldn’t you love to type in your service or product and have your website come up first on Google? Yes! Creating a social media campaign for your company across several different platforms will help you rank higher on SEO optimization across Google, Yahoo, and Bing. Greater optimization = more website hits = better business.
So next time you see a group of people all on their phones at a restaurant, the mall, or at the bar, don’t get irritated. Be thankful that your company can make use the technological advance and gain more business from it!