While almost all small businesses have company websites, many do not host their own blogs. Creating accounts on popular social media sites is key to expanding your brand’s web presence and reaching consumers, but blogging has its own advantages for small business owners.
Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.