Move from Content to Conversation

Move from Content to Conversation

So you’ve got your content calendar all set, and you’ve scheduled everything. But is that the end of your social media to-dos? If only it were that easy. It’s also important to keep up with your interactions (comments, replies, mentions) in real time.

Pros & Cons of Social Media Management Software

Social media dashboards are designed for easy management of multiple social media accounts. Tools such as HootSuite and Sprout Social allow users to schedule updates, monitor engagement and so much more. But just because you’ve scheduled two weeks’ worth of updates doesn’t mean your work is done. Here are some pros and cons of using social media management software tools.

Take Advantage of Facebook Timeline

It’s been over a year and a half since Facebook launched Timeline, changing the way we experience the number one social network in the world. But are you using its features to their full potential?

How to Increase Engagement Using Pinterest for Business

In 2012, Pinterest exploded on the social media scene as a way to let users collect and organize all of their favorite things. So how can you use Pinterest to make your brand or product one of those favorite things? Use these tips to help your business reach Pinterest’s 20 million pinners and make an impression.

Three Effective Ways to Market Your Brand on LinkedIn

LinkedIn operates the world’s largest professional online network of 187 million users in more than 200 countries and territories worldwide. So what can you do to get the most out of this medium?  

How Your Business Can Use Blogging Effectively

Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.

Four Benefits of Utilizing Tumblr for Your Business’ Social Media Marketing

With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite  Tumblr features: