Smart Social Media

Social media has long been used to attract users as an alternative to reading lengthy articles, sifting through a lot of facts, and it’ a great way to get attention without requiring too much attention from your viewers. A new trend in social media marketing is emerging however. Many advertisers are using social media to illicit real deep thought. They’re using content as a means to get their viewers to […]

Move from Content to Conversation

Move from Content to Conversation

So you’ve got your content calendar all set, and you’ve scheduled everything. But is that the end of your social media to-dos? If only it were that easy. It’s also important to keep up with your interactions (comments, replies, mentions) in real time.

Twitter Unveils Lead Generation Card for Businesses

Twitter Unveils Lead Generation Card for Businesses

Twitter recently introduced the newest addition to their suite of Twitter Cards, the Lead Generation Card (in beta). From Twitter’s Advertising Blog, “The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” These are its main components:

How to Increase Engagement Using Pinterest for Business

In 2012, Pinterest exploded on the social media scene as a way to let users collect and organize all of their favorite things. So how can you use Pinterest to make your brand or product one of those favorite things? Use these tips to help your business reach Pinterest’s 20 million pinners and make an impression.

Three Effective Ways to Market Your Brand on LinkedIn

LinkedIn operates the world’s largest professional online network of 187 million users in more than 200 countries and territories worldwide. So what can you do to get the most out of this medium?  

How Your Business Can Use Blogging Effectively

Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.

Four Benefits of Utilizing Tumblr for Your Business’ Social Media Marketing

With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite  Tumblr features: