The Importance and Role of Social Bookmarking in Social Media Optimization
- July 18, 2011
- /Nigel Milne
- /Social Bookmarking, Social Media Management, Social Media Optimization, Social Network Marketing
- /No Comments
Your company’s marketing strategy is bound to include social media in some way. This powerful method of connecting with consumers can be tapped into through various means, such as blogging and social bookmarking. These two elements actually work together in your social media optimization strategy to draw consumers in and keep them coming back.
What is Social Bookmarking?
The browser on your laptop, desktop or tablet likely has a mile long list of bookmarks. This private listing allows you to quickly find the content that’s important and relevant to your day. Social bookmarking sites take this one step further and actually share the bookmarks that their users post. Ratings are attached along with comments and other user data.
As personal as it may seem, the act of bookmarking your webpage or content on popular sites like Delicious, StumbleUpon, Digg and Reddit will give more fuel to a campaign than any other single action can. How will your business tap into that potential blast?
Using This Tactic in Social Media Development
Social bookmarking can be used to drive readers to your site, whether during the launch or for a specific campaign. Your own bookmarks will begin the push, but the recommendations and ratings of other social media users is what will make your campaign go viral. When used with other social media development tactics, social bookmarking will boost your site’s search engine ranking and move your business forward in the market.
Social media optimization takes all of the various avenues into account while attracting attention to the content on your site. With the help of a professional, your business is literally steps away from tapping into the power of social media in a whole new way.
List of top 10 Social Bookmarking sites by Google PageRank
1. Delicious (8/10)
2. Technorati (8/10)
3. Digg (8/10)
4. Reddit (8/10)
5. Diigo (8/10)
6. Folkd (8/10)
7. Slashdot (7/10)
8. StumbleUpon (7/10)
9. Squidoo (7/10)
10. Mister Wong (7/10)