The Power of Social Media Management for the Home Improvement Industry
- June 6, 2011
- /Nigel Milne
- /Home Improvement Industry Social Media, Local Social Media
- /No Comments
Your home improvement business deals with people and their property. It can be a sensitive job and requires you to build a trusting relationship between your business and its customers. Using social media management to do that is a simple way to take your home improvement business to the next level.
This industry is often locally based, but drawing customers to your physical location is not what you’re after. Since you are in the business of creating better homes for your clientele, it only makes sense that you would use social media to connect with them while they’re at home.
A Picture Is Worth a Thousand Words
When selling an improved lifestyle to your customer, it’s vital to have visuals. A picture will inspire them, generate ideas and distinguish tastes. It also builds your credibility to display the gorgeous, impressive work you’ve completed. Combining social media with striking pictures is a surefire way to place your business head and shoulders above the crowd.
Facebook is the optimum way to tap into a huge market that eagerly consumes images. With professional social media management you can have a strong profile and albums of high quality pictures that will catch the eye of potential customers.
Fan pages are a popular way for businesses in the home improvement industry to gain credibility and show up on the radar of loyal Facebook users. With a well designed Page your company can display pictures and gather fans, which act almost like a referral in the classic sense. Current customers can also leave positive reviews and you can thank them publicly, improving your image and increasing customer service.
Promote seasonal information or sales on your Facebook profile. Interact with your friends and fans. Gather important market research and build a human presence on social media. It will boost the trust factor and make closing sales that much easier.
Draw Traffic to Your Website
Use social media management to drive traffic to your own well built website tol provide potential customers with everything they will need. Link building is a profitable way to draw traffic and is done well through the services of a professional social media management firm.
By posting helpful and current articles on big name sites like Ezine articles and StumbleUpon, browsers will find your information and follow the path right to you. Fresh content on your website and quality incoming links are important to your page ranking. Get noticed on the search engines and draw traffic through your social media channels.
Build awareness about the important services you offer to the public, allow them to become qualified customers before they even call you for the first time. Have a reputation as a home improvement business that stays on the edge of trends and industry happenings by keeping your social media channels up-to-date and fresh. The services of a social media management consultant make this worry-free and an economical option. Build a better business by tapping into the power of social media management for the home improvement industry.
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