How Your Business Can Use Social Media Networking Effectively
- September 13, 2011
- /Nigel Milne
- /Social Media Optimization, Social Network Marketing
- /No Comments
Your business needs to implement each of the five different media channels in order to achieve the desired results in social media management. Most businesses recognize that social networking platforms like Facebook and LinkedIn offer countless opportunities to connect with industry professionals and consumers alike. But have you thought about the other ways that this channel can help your business?
Benefits of Social Media Networking For Business
Think about how much time people spend on social media networking sites today. Instant access is set up on their personal computers, laptops, office computers, tablets and smart phones. Notifications frequently draw users back in and the conversations that begin on social networks often stretch into online research, back links and trends gone viral.
These social networks can also be used for genuine customer reviews. Find out how your business is perceived and work hard to publicly deal with any issues that may arise – whether they are directly related to your business or to the industry as a whole. Establishing yourself as an authority is simple and direct on social networks.
If your business is not in on this channel, participating on a regular basis with valuable and relevant interaction, you will miss opportunity after opportunity to connect and build your brand.
How to Be a Giver, Not a Taker
Be sure that a majority of your interaction on these platforms is done with a “giver” mentality. Establish yourself as a viable and valuable member of the community before leaping into promotion. That means interacting with others within the network in a genuine way. Offer advice, listen and support with zero campaigning involved.
Be real. And be available. Use your Facebook page for promotions, but don’t forget to include industry news, shout outs for suppliers, customers and even competitors. Social media networking is more about giving to the community than taking. Remember that when establishing and expanding your online social networking platform.
Tap into the power of social media networking with purpose, making mindful decisions and following a strategy. This will ensure the presence of your business is headed in the right direction.
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