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June 2013 |

The Black and White of QR Codes
24
Jun

The Black and White of QR Codes

  • Nigel Milne
  • /Local Social Media, Mobile Marketing
  • /No Comments

Even if you don’t know what a QR code is, you may have seen them around. A QR (Quick Response) code stores information much like standard UPC barcodes, only they hold much more data. Originally used by the Japanese automotive industry for quick scanning and tracking, today, brands use QR codes to direct consumers to all kinds of digital content.

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