Bar and Restaurant Social Media Marketing
Eating and drinking are not only necessary; they are also social at their core. In an industry that literally banks on interactions between people, food and drinks, social media marketing plays a major role. But not all platforms are created equal. The recipe for success should include a combination of platforms including at least one geo local social platform (Foursquare, Gowalla, Facebook Places, etc..), Facebook and Twitter.
Geo Social (Foursquare) for Catching the Locals
Foursquare iPhone Interface
A custom Foursquare campaign can be used for both customer acquisition and customer retention, including incentives like specials or discounts targeted at users that check-in. Just imagine if you owned a restaurant near a movie theater you could reach movie goers with a special offer as come out of the theater, if managed correctly that’s exactly what Foursquare campaigns can do. Or, if you have a slow night you can offer a check-in special that generates viral buzz, driving customers in your door.
Don’t Leave Out the Other Guys (Facebook & Twitter)
With the huge growth and popularity of Facebook and Twitter, they are mandatory for success in social media marketing. Tweets about special offers, new menu items and events will help to get the word out. Also, by reaching customers on Facebook you let the customer control the relationship which can build trust and loyalty over time, increasing the likelihood that they will return again and again.
T.G.I. Friday's Lynchburg, VA - Facebook Page
A Facebook page allows new customers to easily find you and existing customers to share your page with their friends. Keeping your page up to date and fresh with new content like specials and in season offerings will make it more attractive and interesting for browsers.
Facebook Ads Can Be Targeted Carefully
Don’t underestimate the power of paid social media advertising. Facebook advertising is very adaptable and will allow you to specify a local audience, ensuring the word gets out to people who have the best chance of visiting your location. Managed correctly Facebook advertising is perhaps the most cost effective way to build community and ultimately generate foot traffic into your location. By combining advertising with optimized social network pages and platforms, you have a recipe for success.
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