While almost all small businesses have company websites, many do not host their own blogs. Creating accounts on popular social media sites is key to expanding your brand’s web presence and reaching consumers, but blogging has its own advantages for small business owners.
Blogging is possibly the most important tool in your online marketing arsenal. This regular interaction with potential and existing clients offers a chance to advise, inform and connect with the market in a unique way. But in order to maximize results your business should approach blogging with the right mindset and tackle this essential task in the most effective way.
Social media can now be harnessed to generate the one asset small business owners can never get enough of: capital. Whether you’re looking to raise money for a new venture or want to expand your current business, fundraising websites act as influential online marketing tools for spreading the word about your professional services and garnering enthusiasm for your brand. Kickstarter recently hosted its first million-dollar project and IndieGoGo has funded […]
With nearly 40 million blogs, Tumblr is fast becoming a top microblogging platform that your brand may benefit from. Not only does the website receive over 13 billion views per month, but it is also user-friendly. Here are our four favorite Tumblr features:
Facebook and Twitter remain the big men on the social media campus, but other microblogging platforms offer more specialized approaches to interacting with your audience. While not every website is relevant to your brand, being aware of the options you have will help you choose the platforms most helpful to your business. Here are three websites to consider when furthering your brand’s social media reach:
Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.
You work hard at running your small business, spending countless hours making sure your products and services are the best they can be. But certain elements of management are best entrusted to a professional. When left in the proper hands, things like social media become powerful tools for growth and expansion. Find out why hiring a professional small business social media manager is a wise and profitable decision for your […]
Many small businesses are locally based. Their customers come from the neighborhood, not necessarily the nation, and the marketing focus needs to reflect that reality. Local-Social or Geo-location social media tools have been specially designed to target this type of consumer base, attracting local attention and bringing your business to the forefront of the community.
If a picture is worth a thousand words, how much is a video worth? More and more businesses are recognizing the value in using picture and video sharing on their websites and in connection with their social media accounts. Both of these formats allow for creative expression and communication far beyond what textual content can do. But how can companies harness these channels successfully?
