Social media can now be harnessed to generate the one asset small business owners can never get enough of: capital. Whether you’re looking to raise money for a new venture or want to expand your current business, fundraising websites act as influential online marketing tools for spreading the word about your professional services and garnering enthusiasm for your brand. Kickstarter recently hosted its first million-dollar project and IndieGoGo has funded […]
Social media management is vital for every business. Connecting with your customers – current and potential – is done best through relationships, and managing your social media connections allows those relationships to flourish. Larger companies with more than one location are ripe for the benefits that this strategy offers. Social media management for multi-location businesses is not only essential it’s also a virtual goldmine of opportunity.
Many small businesses are locally based. Their customers come from the neighborhood, not necessarily the nation, and the marketing focus needs to reflect that reality. Local-Social or Geo-location social media tools have been specially designed to target this type of consumer base, attracting local attention and bringing your business to the forefront of the community.
Your company’s marketing strategy is bound to include social media in some way. This powerful method of connecting with consumers can be tapped into through various means, such as blogging and social bookmarking. These two elements actually work together in your social media optimization strategy to draw consumers in and keep them coming back.
Your home improvement business deals with people and their property. It can be a sensitive job and requires you to build a trusting relationship between your business and its customers. Using social media management to do that is a simple way to take your home improvement business to the next level. This industry is often locally based, but drawing customers to your physical location is not what you’re after. Since […]
