Social media is an incredibly powerful tool. There is one particular aspect of social media that makes it appealing, useful and far reaching, the post. On sites like Facebook and Twitter, users are able to post about topics they feel are relevant to their own lives, to their likes and to what they are feeling when they create their posts. In the case of a business, be it small or […]
There are a lot of different ways that businesses can use social media to their advantage and being educated about these trends is the best way to use them effectively. Many businesses are now working to build Social Media not only into their marketing plans but overall business plans. Recent research has uncovered 7 trends in social media marketing that are currently beingused and showing fantastic progress. The number one […]
The Instagram community is made up of 150 million monthly active users and sees 55 million photos added per day. So what are you doing to be part of this community? One way to engage your Instagram followers is to host a contest. Here are the important things to know when planning your contest.
So you’ve got your content calendar all set, and you’ve scheduled everything. But is that the end of your social media to-dos? If only it were that easy. It’s also important to keep up with your interactions (comments, replies, mentions) in real time.
Since its launch in 2010, Instagram has grown from a photo-sharing community of one million users (December 2010) to 130 million monthly active users today. So, what’s so great about this app, and how can you leverage it for your business? Here’s a quick and easy guide to getting started on Instagram.
Google+ has become a major player on the social media scene with over 300 million active registered users. That staggering number translates to a great opportunity for businesses to reach out to potential cliental. For both new and established businesses, Google+ is a multi-functional platform that’s ideal for the expansion and maintenance of customer relations. One of the quickest ways to fail in business is to ignore the very base […]
Even if you don’t know what a QR code is, you may have seen them around. A QR (Quick Response) code stores information much like standard UPC barcodes, only they hold much more data. Originally used by the Japanese automotive industry for quick scanning and tracking, today, brands use QR codes to direct consumers to all kinds of digital content.
Twitter recently introduced the newest addition to their suite of Twitter Cards, the Lead Generation Card (in beta). From Twitter’s Advertising Blog, “The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” These are its main components:
When it comes to social media marketing, one size does not often fit all. When coming up with your strategy, it’s important to narrow down target users. Who’s your audience? Where’s your audience? If you’re a small local business, you most likely know the answer to those important questions. But how do you reach them online? Build up your social media presence with these helpful pointers.
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